The 2011-2016 World Outlook for Exterior Industrial New Construction and Maintenance Paints and Specially Formulated Coatings That Protect against ... in Industrial Plants and Facilities
This study does not report actual sales data (which are simply unavailable, in a comparable or consistent manner in virtually all of the 230 countries of the world). This study gives, however, my estimates for the worldwide latent demand, or the P.I.E., for exterior industrial new construction and maintenance paints and specially formulated coatings that protect against extreme temperatures in industrial plants and facilities. It also shows how the P.I.E. is divided across the world's regional and national markets. For each country, I also show my estimates of how the P.I.E. grows over time (positive or negative growth). In order to make these estimates, a multi-stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.
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